AI | Productivity | Social media | Content creators
As influencers' online presence grows, managing social media becomes increasingly complex. Creating engaging content, responding to comments, tracking analytics, and exploring brand partnerships present a range of overwhelming tasks. Many influencers find that as their follower count rises, so do their responsibilities—often leading to inconsistent engagement, missed opportunities, and burnout.
This project aims to develop an AI assistant app to help influencers navigate these challenges effortlessly. The app will offer smart scheduling, automated responses, audience analytics, and personalised content insights to keep influencers connected with their audience. It will also suggest potential collaborations and brand partnerships that align with their niche and values. Ultimately, the AI assistant will empower influencers to focus on creating and connecting while seamlessly managing the details.
Influencers struggle to manage their growing presence, track metrics, and identify partnerships, often resulting in burnout and missed opportunities.
An AI assistant app that automates scheduling, analyses engagements, and offers personalized content and collaboration suggestions, enabling influencers to focus on growth and creativity.
My research method for this project was straightforward. I reviewed several articles (secondary research) featuring interviews with influencers about the challenges they've faced in their content creation careers and how they've overcome them when possible. After studying these articles, I reached out to a few influencers to validate these issues.
Following validation, I synthesised the insights and developed a persona that accurately captured their current pain points.
Allow me to introduce Aisha Bello, a 29-year-old fashion influencer with over 100k followers on TikTok and other social media platforms. She struggles with staying engaged, analyzing posts, finding partnerships, and balancing content creation with management tasks.
After drafting the persona, I began iterating on solutions for these pain points. Due to limited existing products addressing this issue, I needed to build from scratch.
I developed four major features for this product: